Since 2010, Instagram has proved itself to be the quickest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So exactly why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who may hold been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation for example is the root cause of Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it works extremely well daily, this provides a loyal and highly active users list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social network sites. With high usage, there will be increased interest in advertising on your app. However, competition in order to be ripe and businesses may have to find creative approaches to out compete their rivals in the visual regarding social media.
How are you able to use it for Marketing campaigns?
Of course, if you would to make use to market your company product, and the other must consider how. It is vital a visual platform therefore products tend to be in general to be able to market that services. But services aren’t impossible market on the app, finding exciting ways to bring to life your service will catch the eye of the Instagram individual.
Hashtags are often used on buy instagram likes and finding in on trends actually starting particular is a sure technique engage an audience, within a similar strategy to Twitter. However, one end up being careful to accommodate the hashtag to the visual content you provide, so it isn’t as simple as conserve money that that technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated to find a mobile data, hungry demographic. Only new and fresh content will attract care.
Finally, Instagram stories would certainly be a great solution to personally engage with your audience, lasting only 24 various hours. Stories should be which keep potential updated daily on your business and reveal behind the scenes content to boost the risk for user feel they are part of the company.
Instagram can be used to push almost anything, with a resourceful mind as well as committed team, you produce quite the buzz around your brand!
With a young, educated audience when using the app their very own mobiles daily, one is only able to predict sustained growth and loyalty by reviewing the users. Just about be increasing opportunity added with this app for business purposes as well as the advice using writer is to get in while its burning hot! It will only increase so get into the market before it gets even more crowded.